This is the cold email plan we'd run for a Shopify agency that serves one category of brand. Store Leads and BuiltWith show which platform a store runs on and the apps it uses. Your list and your first line come from the same place.
Your market is every brand in your category selling online with enough revenue to invest in the store. Some are on Shopify and need help. Others are on older platforms and need moving.
These are the signals worth looking for.
BuiltWith shows stores on older platforms like WooCommerce or Magento. A growing brand on an aging setup is a migration waiting to happen.
Store Leads shows the theme. A brand doing real revenue on a free default theme looks like everyone else's store.
Run their product page through PageSpeed Insights. Slow stores lose shoppers on phones.
Store Leads lists the apps a store runs. A long list means extra scripts slowing each page and extra monthly fees.
A brand announcing wholesale or a new country needs its store to handle it.
A job post for an ecommerce manager means the store is getting attention and budget.
Lead with the platform they are on.
Lead with their theme and a competitor's custom store.
Lead with their phone score.
Lead with the app count.
An apparel store needs size and fit tools. A supplement store needs subscriptions. Keep them in separate campaigns.
A one page plan to move their store to Shopify. The apps they would replace and the pages that need redirects and a realistic timeline.
It works because it takes the fear out of moving. The move itself is the project.
PageSpeed scores for their homepage and their best product page with the apps slowing each one marked.
It works because it names the exact things dragging the store down. Fixing them is the job.
Clean out leftover app code and compress their images and fix the heaviest scripts. Send them the before and after scores.
It works because the result is a number they can check themselves. The rebuild or the ongoing work is the next step.
Deliver within a week of getting access.
Hi {{first_name}},
Noticed {{company}} runs on {{platform}}. We build and move Shopify stores for {{category}} brands only.
Wrote a one page plan for moving your store with the apps you'd replace.
Want it?
{{sender_first_name}}
Hi {{first_name}},
{{company}}'s product pages scored {{mobile_score}} on phones in PageSpeed Insights. {{app_count}} apps load on each one.
Happy to clean it up free and send you the new score.
Worth it?
{{sender_first_name}}
Hi {{first_name}},
We build and grow Shopify stores for {{category}} brands.
{{proof_line}}
Worth a look at {{company}}?
{{sender_first_name}}
Swap {{proof_line}} for one real result of your own. A store you built or moved and what changed. If there is no result yet then leave the line out.
At smaller brands the founder decides. At bigger ones it is the head of ecommerce.
Results depend on the offer and the list. Three outbound agencies that publish their own numbers land between one booked meeting per 1,000 people contacted and one per 2,000. One of them also tested 650,000 cold emails with a plain offer and got about 3 to 6 interested replies per 10,000 people.
Those are other people's numbers and not a promise about your market. Your market's number only comes from testing it.
We build and run this campaign for one agency per industry.
Thirty minutes on your market and how we'd reach it.