This is the cold email plan we'd run for a speaker placement agency that books executives onto conference stages in one industry. Conferences publish their calls for speakers with deadlines. That gives each email a real date to point at.
Your market is every executive in your industry whose visibility helps sell. Founders and partners and heads of product. The email goes to the person you'd book.
These are the signals worth looking for.
Sessionize and PaperCall list conferences with open calls and their deadlines. Group the list by deadline.
Search last year's agendas. An executive who spoke two years ago and nothing since has the appetite and no one booking them.
Competitor executives on this year's conference agendas are standing in front of the same buyers.
An executive who writes well on LinkedIn has talks waiting to happen.
A company that just published research has a ready talk. Conferences want fresh data.
Lead with the conference and the date the call closes.
Lead with their last talk.
Lead with the competitor on the agenda.
Lead with their best post and the talk it could become.
Health technology events and legal events run on different circuits. Keep them in separate campaigns.
Fifteen conferences in their industry with open calls for speakers and the deadline for each.
It works because it is a plan with dates on it. The next step is someone writing and submitting the applications.
A ready to submit talk abstract built from their LinkedIn posts or their latest report.
It works because it shows them the talk already exists in things they have said. Submitting it is the easy part.
Write and submit their first applications free. Pick the conferences together and they approve each abstract.
It works because an acceptance email is proof they can forward to their team. The retainer covers the rest of the calendar.
Submit before the nearest deadline.
Hi {{first_name}},
{{conference}} closes its call for speakers on {{deadline}}. Your post about {{topic}} would make a strong talk there.
Wrote the abstract to show what I mean.
Want to see it?
{{sender_first_name}}
Hi {{first_name}},
{{competitor_exec}} from {{competitor}} is speaking at {{conference}} this year.
We book {{industry}} leaders onto stages. Pulled 15 events with open calls where you'd fit.
Want the list?
{{sender_first_name}}
Hi {{first_name}},
We get {{industry}} leaders booked onto the conference stages their buyers sit in front of.
{{proof_line}}
Worth a conversation?
{{sender_first_name}}
Swap {{proof_line}} for one real result of your own. A booking and what came of it. If there is no result yet then leave the line out.
The email goes to the executive directly. At bigger companies copy the head of marketing or communications.
Results depend on the offer and the list. Three outbound agencies that publish their own numbers land between one booked meeting per 1,000 people contacted and one per 2,000. One of them also tested 650,000 cold emails with a plain offer and got about 3 to 6 interested replies per 10,000 people.
Those are other people's numbers and not a promise about your market. Your market's number only comes from testing it.
We build and run this campaign for one agency per industry.
Thirty minutes on your market and how we'd reach it.