This is the cold email plan we'd run for an ad creative agency that makes ads for brands in one category. The Meta Ad Library shows all the ads a brand runs on Facebook and Instagram and the date each one started. That is most of your research done.
Your market is every brand in your category spending real money on Facebook and Instagram and TikTok. Ads wear out. A brand spending each month needs a steady supply of new ones and few can make enough in house.
These are the signals worth looking for.
The Meta Ad Library shows how many ads a brand has live. A brand spending seriously with only a few ads is leaning hard on creative that will wear out.
Check the start dates. When the newest ad is months old nobody is making new ones.
All image ads and no video. Video is a whole format they haven't tested.
TikTok Creative Center shows the top ads in their category. Competitors running there while this brand doesn't means a whole channel is untouched.
A launch needs new ads fast. Their site and their social posts announce it.
A job post for a designer or a creative strategist on LinkedIn or Indeed means they know they need more ads and don't have the people.
Lead with how many ads they have live.
Lead with the date of their newest ad.
Lead with a video concept built from their best static ad.
Lead with the top TikTok ads in their category.
A supplement ad and an apparel ad sell in different ways. Split the campaigns so the examples fit.
All their live ads next to the top performers in their category from TikTok Creative Center and the Meta Ad Library. Mark the formats they are missing.
It works because they see what their market runs and what they don't. Filling the gap is your job.
Short scripts for creator style videos about their best seller. The hook and the middle and the call to action for each.
It works because a script makes the ad feel real before anything is filmed. Filming it is the next step.
Make a small batch of new ads for their best product at no charge. They run them with their own ad spend.
It works because the ad account reports how the new ads do against the old ones. If one wins the retainer is more of the same.
Deliver within ten days of the call.
Hi {{first_name}},
{{company}} has {{ad_count}} ads live on Meta and the newest one started {{newest_ad_date}}.
We make ads for {{category}} brands only. I wrote scripts for new ones around {{product}}.
Want to see them?
{{sender_first_name}}
Hi {{first_name}},
All of {{company}}'s live ads are static images. {{competitor}} is running video and creator ads for the same kind of product.
Put together what I'd make first for {{product}}.
Should I send it?
{{sender_first_name}}
Hi {{first_name}},
We make Facebook and Instagram and TikTok ads for {{category}} brands. Nothing else.
{{proof_line}}
Worth a look?
{{sender_first_name}}
Swap {{proof_line}} for one real result of your own. An ad you made that beat the client's old best. If there is no result yet then leave the line out.
At smaller brands the founder decides. At bigger ones it is the head of growth or the paid social manager.
Results depend on the offer and the list. Three outbound agencies that publish their own numbers land between one booked meeting per 1,000 people contacted and one per 2,000. One of them also tested 650,000 cold emails with a plain offer and got about 3 to 6 interested replies per 10,000 people.
Those are other people's numbers and not a promise about your market. Your market's number only comes from testing it.
We build and run this campaign for one agency per industry.
Thirty minutes on your market and how we'd reach it.