This is the cold email plan we'd run for an agency that runs Amazon and Walmart for one kind of brand. Almost all the research is public. The listing and the reviews and the sellers on each product are right there on the page.
Your market is every brand in your category selling on Amazon with enough sales to matter. SmartScout and Jungle Scout and Helium 10 estimate sales by brand so you can filter out the tiny ones.
Add the brands selling through their own store and not on Amazon yet. Store Leads finds them. These are the signals worth looking for.
SmartScout shows a brand's estimated sales over time. A steady decline is a problem the owner already feels.
The Buy Box is the button shoppers click to buy. Open their best seller and check who wins it. A reseller winning it means the brand has lost control of its own price.
Few images and thin bullet points and no brand section lower on the page. Put their best seller next to the category leader and the gaps are obvious.
Read the one and two star reviews. Complaints about sizing or packaging or confusing instructions can often be fixed on the listing itself.
Search their brand on Walmart. A brand selling well on Amazon and missing from Walmart has a second store it never opened.
Store Leads shows brands selling on their own site. Search them on Amazon. Many are missing or have a reseller listing they don't control.
Lead with the product and the seller winning it.
Lead with the sales trend over the last six months.
Lead with their best seller next to the category leader.
Lead with Walmart.
Lead with what shows up when you search their brand on Amazon.
Their best seller next to the category leader. Images and title and bullets and brand content compared side by side with the fixes marked.
It works because it is their money maker and the gaps are obvious once they sit side by side. The fixes are the job.
Their products currently sold by other sellers with each seller's name and price.
It works because it shows money leaving through someone else's store. Fixing it is part of what you manage.
Rewrite the title and bullets and brand content for their best seller. Plan new images if they need them. Upload it with their approval.
It works because it is their biggest product and they can watch the listing change. The rest of the catalogue and the ads are the retainer.
Deliver within a week of getting access.
Hi {{first_name}},
{{reseller}} is winning the buy button on {{product}} right now at {{reseller_price}}.
We run Amazon and Walmart for {{category}} brands only. I pulled each product of yours where this is happening.
Want the list?
{{sender_first_name}}
Hi {{first_name}},
Put {{product}} next to {{leader_product}} on Amazon. Yours has {{image_count}} images and no brand section. Theirs has both.
Marked up the listing with what I'd change first.
Should I send it?
{{sender_first_name}}
Hi {{first_name}},
We run Amazon and Walmart for {{category}} brands and nothing else.
{{proof_line}}
Worth a look at {{company}}?
{{sender_first_name}}
Swap {{proof_line}} for one real result of your own. A brand's sales before and after you took over. If there is no result yet then leave the line out.
At smaller brands the founder runs Amazon. At bigger ones it is the ecommerce or marketplace manager.
Results depend on the offer and the list. Three outbound agencies that publish their own numbers land between one booked meeting per 1,000 people contacted and one per 2,000. One of them also tested 650,000 cold emails with a plain offer and got about 3 to 6 interested replies per 10,000 people.
Those are other people's numbers and not a promise about your market. Your market's number only comes from testing it.
We build and run this campaign for one agency per industry.
Thirty minutes on your market and how we'd reach it.