This is the cold email plan we'd run for a CRO agency that serves one industry. CRO stands for conversion rate optimization. The best prospects already pay for traffic. You can see their ads and click through to the page they send people to.
Your market is every company in your industry that pays for traffic or gets a lot of it. When clicks cost money each lost visitor is money gone.
These are the signals worth looking for.
Google Ads Transparency Center and Meta Ad Library show their ads. Click through. An ad that promises one thing and lands on a general page loses people.
Run the page their ads use through PageSpeed Insights. A slow page on phones is where paid clicks leak away.
Count the fields on their demo or contact form. A long form asks a lot before the buyer has decided anything.
SimilarWeb estimates their traffic. More traffic means tests finish faster.
The button to book or buy sits a long scroll down the page or hides behind vague copy.
A job post for a growth marketer means someone will soon be asked to get more from the same traffic.
Lead with the ad and the page it lands on.
Lead with the phone score of their main landing page.
Lead with the field count.
Lead with their traffic and the first test you'd run.
A software demo page and a treatment center admissions page need very different tests. Keep them in separate campaigns.
A marked up screenshot of the page their ads send people to. Show the changes worth testing first and why.
It works because it is specific and visual. Running the tests is your job.
A recording of filling in their form on a phone with the time it took.
It works because the buyer's frustration is right there on screen. Fixing the form is often the first test.
Design and set up their first test on the page their ads point to. They see the result in their own numbers.
It works because a test result is evidence and not an opinion. The testing program is the retainer.
Launch within two weeks and let it run until it has enough traffic to call.
Hi {{first_name}},
Clicked {{company}}'s ad for "{{keyword}}". It landed on {{landing_page}} and the booking button sits a long scroll down.
Marked up the page with the first test I'd run.
Want it?
{{sender_first_name}}
Hi {{first_name}},
The demo form on {{company}}'s site has {{field_count}} fields. It took me {{form_time}} on my phone.
We run conversion tests for {{industry}} companies only. Happy to set up your first test free.
Worth a look?
{{sender_first_name}}
Hi {{first_name}},
We help {{industry}} companies turn more of their existing traffic into leads.
{{proof_line}}
Worth a conversation?
{{sender_first_name}}
Swap {{proof_line}} for one real result of your own. A test you ran and what it changed. If there is no result yet then leave the line out.
At smaller companies the founder or the head of marketing decides. At bigger ones it is the head of growth or the ecommerce manager.
Results depend on the offer and the list. Three outbound agencies that publish their own numbers land between one booked meeting per 1,000 people contacted and one per 2,000. One of them also tested 650,000 cold emails with a plain offer and got about 3 to 6 interested replies per 10,000 people.
Those are other people's numbers and not a promise about your market. Your market's number only comes from testing it.
We build and run this campaign for one agency per industry.
Thirty minutes on your market and how we'd reach it.