This is the cold email plan we'd run for an influencer marketing agency that serves one category of brand. The strongest opening is a creator who already talks about the brand for free. Find that post and you have your first line.
Your market is every brand in your category selling to people who follow creators. Store Leads lists the brands with online stores so you can size it.
These are the signals worth looking for.
Search the brand on TikTok and Instagram and YouTube. Creators talking about the product without being paid are the easiest first campaign.
The Meta Ad Library shows creator content that runs as paid partnerships. A competitor running creator ads while this brand runs none is falling behind in the feed.
A handful of gifted posts with no pattern behind them. They send product and hope for the best.
A new product or a new store listing needs attention fast. Creators are a fast way to get it seen.
Lots of good reviews on Amazon or their own site and very little on social. Customers love the product and nobody says so where new buyers look.
Lead with the creator's post.
Lead with the competitor's creator ad.
Lead with the launch and the creators who fit it.
Lead with their best review and the creators who could say the same thing on camera.
Pet creators and beauty creators are different worlds. Keep the campaigns apart.
Twenty-five creators already talking about their category with their audience size and a link to a recent post. Mark the ones who have mentioned the brand already.
It works because it is a ready list with the fit already checked. Running the campaign is your job.
All the creator posts that mentioned their brand in the last 90 days with the views on each.
It works because it shows free attention they didn't know they had. Turning it into a paid program is the next step.
Recruit and brief their first five creators at no charge. The brand pays for product and any creator fees. You handle the outreach and the briefs and the tracking.
It works because the sales show up in their own discount codes and links. The retainer runs the same thing month after month.
Aim to have the first posts live within 30 days.
Hi {{first_name}},
{{creator_name}} mentioned {{product}} to {{audience_size}} followers last week without being paid.
We run creator campaigns for {{category}} brands. Found 24 more creators who talk about the same things.
Want the list?
{{sender_first_name}}
Hi {{first_name}},
{{competitor}} is running creator ads for {{competitor_product}} right now. {{company}} isn't running any.
Put together the creators I'd start with for {{company}}.
Should I send it?
{{sender_first_name}}
Hi {{first_name}},
We find and run creators for {{category}} brands and nothing else.
{{proof_line}}
Worth a look?
{{sender_first_name}}
Swap {{proof_line}} for one real result of your own. A campaign and what it sold through the creators' codes. If there is no result yet then leave the line out.
At smaller brands the founder decides. At bigger ones it is the brand manager or the head of marketing.
Results depend on the offer and the list. Three outbound agencies that publish their own numbers land between one booked meeting per 1,000 people contacted and one per 2,000. One of them also tested 650,000 cold emails with a plain offer and got about 3 to 6 interested replies per 10,000 people.
Those are other people's numbers and not a promise about your market. Your market's number only comes from testing it.
We build and run this campaign for one agency per industry.
Thirty minutes on your market and how we'd reach it.