This is the cold email plan we'd run for a podcast agency that serves one industry. Podcast histories are public. Listen Notes and Podchaser show when a show started and when it stopped and who has been a guest.
Your market is every company in your industry that sells on trust and relationships. A podcast lets them invite the exact people they want to meet onto a show.
These are the signals worth looking for.
Listen Notes and Podchaser show the date of the last episode. A show that stopped after a dozen episodes usually ran out of time and not out of ideas.
Search their founder on Listen Notes. Someone who guests on other podcasts a lot clearly likes the format and has no show of their own.
A show that publishes full episodes and nothing else. No clips on LinkedIn and no written summaries on their site.
A rival with a regular show is meeting the same buyers week after week.
Episodes that come out whenever someone has time. Gaps of a month or more between episodes are easy to spot.
Lead with the date of the last episode.
Lead with their best guest appearance.
Lead with a clip you cut from their latest episode.
Lead with the rival's show.
A wealth manager's show and a software founder's show book very different guests. Keep them in separate campaigns.
Ten episode ideas for their show with a named guest for each. Pick guests their buyers would want to hear from and ideally guests who could become clients.
It works because the guest list is the business case. The next step is someone booking and producing those episodes.
Short clips cut from their latest episode with captions and ready to post.
It works because they see their own show working harder than it does today. Making clips each week is part of the service.
Produce their next episode free. Book the guest and write the questions and edit and publish it. They just show up and talk.
It works because the host only spends an hour on it. They see the whole service in one episode and the next ones are the retainer.
Aim to publish within three weeks so the guest's schedule has room.
Hi {{first_name}},
The last episode of {{podcast_name}} went out in {{last_episode_month}}. The one with {{best_guest}} was worth the listen.
We produce podcasts for {{industry}} firms. Happy to produce the next episode free. You'd just show up and talk.
Interested?
{{sender_first_name}}
Hi {{first_name}},
Heard you on {{podcast_name}}. The part about {{topic}} could carry a whole show of your own.
Put together ten episode ideas with a guest for each.
Want them?
{{sender_first_name}}
Hi {{first_name}},
We produce podcasts for {{industry}} firms that want to meet their future clients on the show.
{{proof_line}}
Worth a conversation?
{{sender_first_name}}
Swap {{proof_line}} for one real result of your own. A guest who became a client. If there is no result yet then leave the line out.
The host is usually the founder or a partner. Email them directly. At bigger companies copy in the head of marketing.
Results depend on the offer and the list. Three outbound agencies that publish their own numbers land between one booked meeting per 1,000 people contacted and one per 2,000. One of them also tested 650,000 cold emails with a plain offer and got about 3 to 6 interested replies per 10,000 people.
Those are other people's numbers and not a promise about your market. Your market's number only comes from testing it.
We build and run this campaign for one agency per industry.
Thirty minutes on your market and how we'd reach it.