This is the cold email plan we'd run for an influencer marketing agency that serves one category of brand. The strongest opening is a creator who already talks about the brand for free. Find that post and you have your first line.
Your market is every brand in your category selling to people who follow creators. Store Leads lists the brands with online stores so you can size it.
These are the signals worth looking for.
Search the brand on TikTok and Instagram and YouTube. Creators talking about the product without being paid are the easiest first campaign.
The Meta Ad Library shows creator content that runs as paid partnerships. A competitor running creator ads while this brand runs none is falling behind in the feed.
A handful of gifted posts with no pattern behind them. They send product and hope for the best.
A new product or a new store listing needs attention fast. Creators are a fast way to get it seen.
Lots of good reviews on Amazon or their own site and very little on social. Customers love the product and nobody says so where new buyers look.
At smaller brands the founder decides. At bigger ones it is the brand manager or the head of marketing.
Twenty-five creators already talking about their category with their audience size and a link to a recent post. Mark the ones who have mentioned the brand already.
It works because it is a ready list with the fit already checked.
Walk through it on a 15 minute call. Some creators won't fit the brand's look or values and they'll spot those fast. Running the campaign with the rest is your job.
All the creator posts that mentioned their brand in the last 90 days with the views on each.
It works because it shows free attention they didn't know they had.
Go through it on a screen share because they'll want to see the posts themselves before deciding who to approach. Turning it into a paid program is the next step.
Recruit and brief their first five creators at no charge. The brand pays for product and any creator fees. You handle the outreach and the briefs and the tracking.
It works because the sales show up in their own discount codes and links. The retainer runs the same thing month after month.
It starts with a 20 minute call to agree the product and the creator budget and the rules. Aim to have the first posts live within 30 days of that call.
Each segment gets its own email because a specific email gets more replies than a general one. Split each segment by sub-industry too so the examples in the email fit the reader.
Keep each email under 100 words with one reason for writing and one line of proof and one offer and one question. The proof lines are examples of the kind of result to use. Swap in real results of your own before anything goes out.
Lead with the creator's post and offer the mention report.
Hi {{first_name}},
{{creator_name}} mentioned {{product}} to {{audience_size}} followers last week without being paid.
Pulled every creator post that mentioned {{company}} in the last 90 days with the views on each.
A brand we started with this way sold 1,900 units through creator codes in its first two months.
Want me to walk you through it?
{{sender_first_name}}
Lead with the competitor's creator ad and ask for a call directly.
Hi {{first_name}},
{{competitor}} is running creator ads for {{competitor_product}} right now. {{company}} isn't running any.
We find and run creators for {{category}} brands and nothing else. A client that started three months after its main rival caught up on monthly creator sales within a quarter.
Worth 15 minutes to see who we'd start with?
{{sender_first_name}}
Lead with the launch and the creators who fit it. Offer the first five free.
Hi {{first_name}},
Saw {{company}} is launching {{product}} in {{launch_month}}.
Happy to recruit and brief the first five creators for the launch free. You'd cover product and any fees.
The first five creators we briefed for a client's launch drove 600 orders in launch week.
Interested?
{{sender_first_name}}
Lead with their best review and the creators who could say the same thing on camera. Offer the shortlist.
Hi {{first_name}},
{{company}} has {{review_count}} reviews and customers say things like "{{review_quote}}". Almost nobody on social has heard it.
Found 25 creators whose audiences buy {{category}} products and could say the same thing on camera.
A brand with reviews like yours got 2.1 million views from its first round of creator posts.
Want me to walk you through the list?
{{sender_first_name}}
Send two follow ups in the same thread three to five days apart.
Each reply should end in a booked meeting that actually happens. The lead magnet and the offer get delivered on that call and never go out as a file to read later.
The replies below cover the three ways people say yes.
They asked for the list. The call is where they rule creators in or out.
Hi {{first_name}},
Happy to. You'll spot the creators who don't fit your brand faster than I will. Fifteen minutes on a screen share is enough to go through them and pick the first five to approach.
Does Tuesday at 10am or Wednesday at 2pm work?
{{sender_first_name}}
They want the first five creators briefed free. The call sets the budget and the rules.
Hi {{first_name}},
Great. I need 20 minutes with you to agree the product and the creator budget and anything creators shouldn't say. Outreach starts the week after that call.
Does Thursday at 11am or Friday at 3pm work?
{{sender_first_name}}
They said yes to a call. Tell them what they'll leave with so they show up.
Hi {{first_name}},
Perfect. I'll bring the creators {{competitor}} is using and the ones I'd start with for {{company}}. You'll leave knowing what a first round would cost.
Does Monday at 1pm or Tuesday at 9am work?
{{sender_first_name}}
Results aren't guaranteed and nobody honest can promise a number before the first emails go out. A few things decide how a campaign does.
The first few weeks show how the market responds. The list and the copy and the offer get sharper from there.
We build and run this campaign for one agency per industry.
This page is a starting point and a strategy we'd happily test ourselves. Working together gives us more context on your agency. That context lets us add better strategies and build better lists and offers and automations for you.
Thirty minutes on your market and how we'd reach it.