This is the cold email plan we'd run for a LinkedIn ghostwriting agency that writes posts and articles for founders and partners in one industry. The research is a scroll through their profile. The date of the last post and what they write about tell you nearly all you need.
Your market is every founder and partner in your industry whose name helps sell the work. At a law firm that is the partners. At a software company it is the founder and often the head of product.
The email goes to the person whose profile you would write. That makes it personal by design. These are the signals worth looking for.
Their last LinkedIn post went up months ago. They have a profile and a network and nothing going into it.
Posts that only share company news and hiring updates. Nobody learns anything about how the person thinks.
Podcast appearances on Listen Notes or talks on conference agendas and nothing on LinkedIn. The ideas exist and never get written down.
People who leave long comments on other people's posts clearly like the platform. They just don't post themselves.
A competitor's founder posting good material each week is getting in front of the same buyers.
A fundraise or a new firm or a book on the way. Crunchbase shows the rounds. Visibility matters most right before and after moments like these.
Lead with the date of their last post.
Lead with the podcast episode and the post it could become.
Lead with one of their announcements rewritten as a real post.
Lead with the round.
A patent attorney and a payroll software founder talk to different people. Keep them in separate campaigns.
Five LinkedIn posts written from their own talks and interviews and comments. Written the way they actually talk.
It works because they read their own ideas sounding sharp. The next step is having that happen each week.
A new headline and about section and featured section for their profile. Written for the buyers they want to reach.
It works because it is quick to use and they see your writing on the thing they care about most.
Run a 30 minute interview with them. Write two weeks of posts from it and schedule them once they approve. They pay nothing.
It works because it shows them the whole service. They talk for 30 minutes and the writing happens without them. The retainer is the same thing each week.
Book the interview within a week of the call.
Hi {{first_name}},
Your last LinkedIn post went up in {{last_post_month}}. The one before it on {{post_topic}} was good.
We write for {{industry}} leaders. I wrote five posts in your voice from things you've already said in public.
Want to read them?
{{sender_first_name}}
Hi {{first_name}},
Listened to you on {{podcast_name}}. The part about {{topic}} would make a strong LinkedIn post.
Wrote it up in your voice to show what I mean.
Want to see it?
{{sender_first_name}}
Hi {{first_name}},
We write LinkedIn posts for {{industry}} leaders. Thirty minutes of talking a week and the writing is done for you.
{{proof_line}}
Worth a chat?
{{sender_first_name}}
Swap {{proof_line}} for one real result of your own. A profile you grew and what it brought in. If there is no result yet then leave the line out.
The email goes to the leader directly. At bigger companies copy in the head of marketing or the chief of staff who manages their calendar.
Results depend on the offer and the list. Three outbound agencies that publish their own numbers land between one booked meeting per 1,000 people contacted and one per 2,000. One of them also tested 650,000 cold emails with a plain offer and got about 3 to 6 interested replies per 10,000 people.
Those are other people's numbers and not a promise about your market. Your market's number only comes from testing it.
We build and run this campaign for one agency per industry.
Thirty minutes on your market and how we'd reach it.